Business Review Sites, Nothing but the facts

If you are wondering if business review sites are having an impact on your business take a look at the most recent unique user visits to top online business review search engines.   Data pulled from Compete.com Review Search Engine(Web address) Type of Review Engine(Thanks Wikipedia!) Highest Number of Unique Visitors in 2011 According to Compete.com [...]

Subscriptions, Feeds, and Timelines, Oh my!

Seems that the most recent changes within Facebook as announced a few months ago still has a lot of marketers and business owners asking what it means to them.    I’ve been trying to focus on the facts, the feed, and the business page. The Facts: During the Facebook Conference, also known as F8 the Facebook  [...]

Facebook Timeline

If you are interested in building the new timeline before the soft launch (October 14th), visit this web site:  Create your timeline A series of interesting applications, views and features.  Just activated my timeline, very neat to watch this all unfold.  Very interested in what this means to the business page….more to come….

Recent Launch! Ayurveda Wellness Center & Holistic Spa

New Site Launch! Ayurveda Wellness Center and Holistic Spa Challenge: Ayurveda Wellness Center and Holistic Spa needed to establish a professional, user friendly, and search optimized website. Their current site was created several years ago and didn’t fully demonstrate the brand.  Additionally, the site lacked the ability to track, monitor and analyze activity.  Dr. Lina [...]

Making the most of Google Places?

Vanessa Capozzi, Owner, ieInteractive It’s been over one year since the introduction of Google Places (as a replacement for the Google Local Business Center), the name and look has changed but Google Places results continue to dominate search queries and with a heavy local slant. Google Places, in my opinion, is probably the single most [...]

Redeveloped & Redesigned Website

New Site Launch! The Skin Center Medical Spa Challenge: The Skin Center Medical Spa needed to establish a professional, user friendly, and search optimized website. Their current site was created several years ago and was troublesome for consumers to navigate. Additionally, the site did not offer an easy way to capture and report on data. [...]

Your Online Reputation…

How do you manage your online reputation when everyone is a critic? That’s the question many of our clients are asking us today. The answer is one that requires a shift in the way we think about how we relate with our consumers. It requires that we put down our storytelling marketing methods and think [...]

What is Organic SEO?

  Lately it seems as if I’ve been asked this question a lot by my clients.  Surprisingly it appears as if most of my clients are just now learning the value of “organic” SEO rather than just PPC.  They all claim to “know” what it is, but when it came down to executing on that [...]

2010 The Year of the Dashboard

I guess I wouldn’t be a credible interactive marketer if I, too, didn’t post some sort of 2010 predction..right!  Well here goes it! Facebook fan page … Check, Twitter account…check, Business blog…check, Search Engine Optimization program…check, Pay Per Click campaign….Check, eMail communications…Check….and, oh yeah, business web site…..CHECK! Congratulations!  You have just entered into the phase [...]

Moms Rule!

I continue to be so amazed by all of the up and coming interactive gadgets created by moms (not to slight the dads or people without kids).  It’s amazing what having kids does to the brain when it’s time to figure out the best way to get the most done without breaking the bank!  This [...]