Lately it seems as if I’ve been asked this question a lot by my clients. Surprisingly it appears as if most of my clients are just now learning the value of “organic” SEO rather than just PPC. They all claim to “know” what it is, but when it came down to executing on that knowledge my clients were learning pretty quickly that they really didn’t know what it meant.
First and foremost, “organic” search engine optimization involves the optimizing of MANY different elements and, to optimize your website effectively, we have to look at and optimize each of the following components: Keywords, Metadata, Content, Inbound links, Header tags, Alt tags, Internal links and finally website structure & code.
Each of these components require thoughtful review, planning, and execution. Doing one well without the other sort of defeats the overall outcome of SEO. For example, if you spend a good deal of time identifying keywords that are the most relevant and have high search volume and you add those keywords to your metadata but do not modify your content then you will have defeated the purpose of finding the best keywords.
Once your web site is organically optimized it will stand a much greater chance of being found for desired keywords. Granted Organic SEO is only one layer of many layers that need to be considered when optimizing your site, but it’s a very valuable, obtainable, and usually free tactic that should be addressed as soon as possible.
In the coming weeks I’ll spend additional time discussing some of the other layers of SEO such as, link building, tools and services to help your SEO efforts, choosing your keywords, and working with Google.
June 30, 2010
Uncategorized