New Site Launch!
The Skin Center Medical Spa
Challenge:
The Skin Center Medical Spa needed to establish a professional, user friendly, and search optimized website. Their current site was created several years ago and was troublesome for consumers to navigate. Additionally, the site did not offer an easy way to capture and report on data.
Services provided:
*PHP and Flash developmentSelection & implementation of a content management system (Expression Engine)
*Site activity tracking, goal set up, and reporting
*Social communication integration*End to end information architecture: Site Maps, wireframes, use cases, data capture process
*Site & email design concepting
*End to end quality assurance
Next phases include: mobile optimization, an interactive skin consultation, a blog, and many, many more features.
We had an incredible team working on this effort starting with the account leader Mary Kirk and our “do-it-all” coordinator Rachel McBroom — we couldn’t have pulled together all the assets, bells, whistles, and copy without them. Approvals never would have happened without you MARY!
A special thanks goes out to the extended ieInteractive team:
Brian Kalinowski – End all, be all programmer, developer, whatever it takes neek
Valerie DiCarlo — The SEO GURU
Creme Fraiche Design — Dana Boulden — The concept queen!
Daniel Casciato – One of the MANY talented writers on the project
Now onto the next 20 phases of the project!
Looking forward,
~Vanessa



March 2, 2011
Uncategorized